Francesca Bianchi

Perfumer Francesca Bianchi creates exceptional, stunning perfumes that express her deepest emotions. Having been inspired to make perfumes by the many places she has visited and worked in the world, such as Marrakesh, Amsterdam and Florence, this former art history graduate and art book publisher now oversees the entire perfume creation process. From blending and sourcing own ingredients to bottling, packaging and distribution.

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A unique tradition

INSPIRED BY MEMORIES

A sensualist and art historian, Bianchi is drawn to the more expressive and emotional aspects of perfume; she believes that any perfume that evokes an emotion or a memory is better than one that simply pays homage to a certain material.

She is personally inspired by memories of childhood scents, smells of various places, face creams, people, even dreams - her true measure as an artist is that she expresses these feelings most clearly through her perfumes without losing any of the original intensity. Her perfumes are like strong, mysterious, sensual and hungry creatures that completely devour their wearer.

DESIRE TO SPARK AN EMOTION

Francesca is mostly inspired by the power of what it means to be human, by the wish to connect with people’s inner life, the desire to spark an emotion in them and make them feel at home in their own bodies, offer solace, or just a quick fix for a bad day. Olfactory signals travel with no mediation – just in a couple of synapses – to the limbic system, the place assigned to memory and emotions in our brain. As a result, the reaction triggered by the sense of smell is biologically inescapable, not liable to manipulation. It therefore fully satisfies our longing for authenticity.

Her perfumes have gained a reputation for being sensual and provocative, probably as a consequence of their focus on human nature and intimacy.

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