Francesca Bianchi - Once Upon a Time - niche perfume
Mood: Comforting, Intimate, Warm
Olfactory profile: Gourmand, Sweet, Fruity
If the world was ending, which memories would you save?
Perhaps the memory of making a mess with flour in the kitchen with your grandmother – or someone who cared about you as a child; the scent of a freshly peeled tangerine in your small hands; the sweetness of cotton candy from the amusement park a loved one used to take you to.
This creation is built around personal memories with universal value, recollections of childhood joy that become a source of comfort in our adult lives.
The result is a gourmand perfume for adults, boosted by emotion.
30 ml Extrait de parfum
| Category: | Niche perfumes |
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Top notes: Mandarin, Pink Pepper
Heart notes: Musk, Castoreum
Base notes: Vanilla, Candied Almonds, Cotton Candy
What emotions do you want to save? What memories from your life do you want to select? What brings you true comfort—emotions that have been lived and not imagined?
This new Emotion Generator Machine is surgically built around both personal and collective memories. These are memories linked to recollections of childhood joy, which become comforting emotions in our adult lives. Your grandmother’s hand takes yours and accompanies you in the meadows, where you run carefree. The tangerine peel, peeled and thrown into the fireplace, crackles with the aroma of its essential oil. We play with flour in the kitchen as little ones, with a patient grandmother who helps us. The amusement park with the scent of cotton candy and caramelized hazelnuts. The almond “confetti” (sugared almonds), thrown at newlyweds in Italian weddings, are eaten by children.
What emerges is a gourmand perfume designed for adults, not for children.
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Perfumer Francesca Bianchi creates exceptional, stunning perfumes that express her deepest emotions. Having been inspired to make perfumes by the many places she has visited and worked in the world, such as Marrakesh, Amsterdam and Florence, this former art history graduate and art book publisher now oversees the entire perfume creation process. From blending and sourcing own ingredients to bottling, packaging and distribution.
A unique tradition
INSPIRED BY MEMORIES
A sensualist and art historian, Bianchi is drawn to the more expressive and emotional aspects of perfume; she believes that any perfume that evokes an emotion or a memory is better than one that simply pays homage to a certain material.
She is personally inspired by memories of childhood scents, smells of various places, face creams, people, even dreams - her true measure as an artist is that she expresses these feelings most clearly through her perfumes without losing any of the original intensity. Her perfumes are like strong, mysterious, sensual and hungry creatures that completely devour their wearer.
DESIRE TO SPARK AN EMOTION
Francesca is mostly inspired by the power of what it means to be human, by the wish to connect with people’s inner life, the desire to spark an emotion in them and make them feel at home in their own bodies, offer solace, or just a quick fix for a bad day. Olfactory signals travel with no mediation – just in a couple of synapses – to the limbic system, the place assigned to memory and emotions in our brain. As a result, the reaction triggered by the sense of smell is biologically inescapable, not liable to manipulation. It therefore fully satisfies our longing for authenticity.
Her perfumes have gained a reputation for being sensual and provocative, probably as a consequence of their focus on human nature and intimacy.