Jovoy - Touche Finale - niche perfume

Whenever it appears that an artist’s work is finally finished, there is always a moment where a sense of doubt overwhelms the artist. Should they change a note? Do they need any more of this? Or a little less of that? 

But when the artist trusts their vision and makes their final stroke, any sense of doubt is replaced by an ultimate satisfaction. Then the only desire that follows is the will to reveal it to the world. This is the exact moment when a master decides that their work is finished. And this is the very moment that Jovoy has grasped and put into a bottle.

edp 100 ml / unisex

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Brand: Jovoy
€160
Category: E-shop
Concentration: Eau de parfum
Fragrances: Floral, Musky, Powdery

This new perfume is also a tribute to the seductive souls who each have their own rituals of preparation. The slow, measured method of dressing. The make up, the rice powder... these are all a prelude to seduction. And even if their gestures are different and their secrets proper, they all share a common ritual: their ‘final touch’ is the application of perfume.

Touche Finale is a reinterpretation of a perfume that has already left it’s mark in the history of the rebirth of Jovoy: 2006’s renowned Poudré.

After more than two years of work, the independent perfumer, Vanina Muracciole has managed to preserve the soul of the original Poudré, whilst exalting it, in this new, ultimate version. 

HEAD NOTES - Mimosa

HEART NOTES - Rose

BASE NOTES - Heliotrope

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JOVOY is the story of an enchanting renaissance. The story of a Parisian perfume house born in 1923 and then forgotten for more than 80 years. In 2010, François Hénin gave it a new life. While he was travelling, he was captivated by alluring raw materials and the new era started. He travelled across Vietnam and its forests, followed by a detour through French Grasse. Adventurer with entrepreneurial spirit had acquired a lot of information and valuable expertise in the world of niche perfumery and its unique ingredients. Now the house´s creator and Artistic Director is making JOVOY Perfumer Parisien an emblematic hallmark of niche contemporary perfumery.

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Whether it´s about perfumes, colognes or interior perfumes, all of the JOVOY creations have their own beguiling story to tell, originating from a personal meeting or experience. Each of the perfumes was made in partnership with independent master perfumers. They are engaged in creative fusion with the perfume house and their interpretation must convey the initial promise and vision.  All of ingredients are artfully prepared and composed in the way to create a unique olfactory experience.

JOVOY is a complete opposite of standardised global creations. JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. The house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey. 

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