Jovoy - L'art de la Guerre - niche perfume

The end justifies the means. For women and men, the spirit of conquest sometimes leads us down unexpected paths. To win the most worthy of all battles – the game of seduction –, there need to be strategies, sharp tactics and the determined desire, always, to triumph. 

edp 100 ml / unisex

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Brand: Jovoy
€145
Category: E-shop
Concentration: Eau de parfum
Fragrances: Aromatic, Woody, Green

On a playing field that only men used to enjoy, L'Art de la Guerre shakes up the rules, mixing the nostalgic freshness of fern with the spicy and smoky notes of eternity.

HEAD NOTES - Rhubarb

HEART NOTES - Violet Leaf

BASE NOTES - Oakmoss

 

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JOVOY is the story of an enchanting renaissance. The story of a Parisian perfume house born in 1923 and then forgotten for more than 80 years. In 2010, François Hénin gave it a new life. While he was travelling, he was captivated by alluring raw materials and the new era started. He travelled across Vietnam and its forests, followed by a detour through French Grasse. Adventurer with entrepreneurial spirit had acquired a lot of information and valuable expertise in the world of niche perfumery and its unique ingredients. Now the house´s creator and Artistic Director is making JOVOY Perfumer Parisien an emblematic hallmark of niche contemporary perfumery.

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Whether it´s about perfumes, colognes or interior perfumes, all of the JOVOY creations have their own beguiling story to tell, originating from a personal meeting or experience. Each of the perfumes was made in partnership with independent master perfumers. They are engaged in creative fusion with the perfume house and their interpretation must convey the initial promise and vision.  All of ingredients are artfully prepared and composed in the way to create a unique olfactory experience.

JOVOY is a complete opposite of standardised global creations. JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. The house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey. 

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